Information Architecture and SEO Silos
Simply put, information architecture (IA) is the organization of information. What happens when you mix this with search engine optimization and silos? For those not familiar with silos, I recommend visiting Bruce Clay’s web site.
The short and dirty version is this: Siloing is a method that SEO professionals use on web sites to rank better with search engines. This method has been proven to work in the past to significantly increase page relevance and rankings. more
Avoid Search Engine Optimization Silo Theme Bleeding
This is a follow-up from a previous post about information architecture and silos. Instead of focusing on the information architecture, however, I’m going to list a few methods to avoid theme bleeding between silos.Theme bleeding occurs when your page contains internal or external links to other pages/web sites that are not relevant to the pages content. You want to avoid diluting your theme at all costs as this defeats the purpose of creating silos.
SEO Efforts Sabotage User Experience
Search engine optimization is a mixture of science, experience, and luck and it is a driving force that helps bring traffic to a web site. Along with pay per click advertising and link building strategies, optimizing content is a must if you want to gain traction against your competitors.
Rosenfeld Media Delivers Webinars
Rosenfeld Media is known for publishing books from industry professionals focusing on usability, user experience, and user-centered design. They’ve recently decided to add another notch to their belt by providing webinars. For now, they only have a couple in queue but just looking at their initial line-up, this looks to be a great series.
If you’re interested in usability and user-centered design then I suggest you check out Rosenfeld Media’s website. While you’re there, also check out the webinar series. For around $125 you can’t go wrong.
Top 8 Usability Mistakes
- Not conducting any user research
- Conducting “pretend” research
- Conducting research, but the wrong type
- Conducting one-on-one research, but with tasks defined beforehand
- Not inviting stakeholders to attend research
- Not prioritizing findings
- Not relating to business objectives
- Missing the larger picture
Read the original blog post for more details.