Making User Experience Easy.

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10 UX Leadership Principles

10 Essential Principles for UX Leadership

"The tactics of leadership are easy. The art is the difficult part.- Seth Godin, from the book "Tribes" - Here's a collection of common sense prinicples for leading a UX team

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What is Great Design?

What is Great Design? - A UX Perspective

Don Norman, the author of “The Design of Everyday Things,” states in his book, “products that are useful and appeal to both cognition and emotion…just work better" How does this apply to UX?
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6 Steps for Measuring Success on UX Projects

6 Steps for Measuring Success on UX Projects

The tepid economy is putting pressure on everyone from executives to User Experience (UX) teams to show direct, measurable results. Here are a few tips for quantifying your UX efforts.
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