Information Architecture and SEO Silos
Simply put, information architecture (IA) is the organization of information. What happens when you mix this with search engine optimization and silos? For those not familiar with silos, I recommend visiting Bruce Clay’s web site.
The short and dirty version is this: Siloing is a method that SEO professionals use on web sites to rank better with search engines. This method has been proven to work in the past to significantly increase page relevance and rankings.