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Simply put, information architecture (IA) is the organization of information. What happens when you mix this with search engine optimization and silos? For those not familiar with silos, I recommend visiting Bruce Clay’s web site.

The short and dirty version is this: Siloing is a method that SEO professionals use on web sites to rank better with search engines. This method has been proven to work in the past to significantly increase page relevance and rankings.

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This is a follow-up from a previous post about information architecture and silos. Instead of focusing on the information architecture, however, I’m going to list a few methods to avoid theme bleeding between silos.Theme bleeding occurs when your page contains internal or external links to other pages/web sites that are not relevant to the pages content. You want to avoid diluting your theme at all costs as this defeats the purpose of creating silos.

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Search engine optimization is a mixture of science, experience, and luck and it is a driving force that helps bring traffic to a web site. Along with pay per click advertising and link building strategies, optimizing content is a must if you want to gain traction against your competitors.

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