Avoid Search Engine Optimization Silo Theme Bleeding
This is a follow-up from a previous post about information architecture and silos. Instead of focusing on the information architecture, however, I’m going to list a few methods to avoid theme bleeding between silos.Theme bleeding occurs when your page contains internal or external links to other pages/web sites that are not relevant to the pages content. You want to avoid diluting your theme at all costs as this defeats the purpose of creating silos.
Method 1
Use the rel=”nofollow” attribute on links that are not relevant to site content.
Method 2
Use a CGI script/ This is an advanced method but it is prefererred as the rel=”nofollow” attribute can sometimes be ignored by search engines. To find out more about this method, read this article about preventing theme bleeding.
Has anyone test either of these methods? If so, what has worked or hasn’t worked?
